7 Reasons Why a Brandable
Domain Name Is Important

Every true online marketer will tell you that, “Internet success starts with the right URL address.” That’s why obtaining a good domain name is the foremost important step in developing a lucrative online business.

In this session, we are going to provide 7 vital reasons why your careful choice of a domain name is vitally important to your online success. Heed this advice and your Internet based business will be off to a great start!

1. A Brandable Domain Name Is Easy To Remember

Let’s face it, some domain names are hard to remember and easy to forget. The mark of a brandable domain name is that it is easy to remember and hard to forget. Your domain name should be a memorable catch phrase.

2. A Brandable Domain Name Makes Marketing Easier

If you will be marketing offline, (i.e., radio, television, newspapers, flyers, mailers, etc.) you’ll have approximately 3 to 6 seconds to capture a person’s attention. If your domain name doesn’t have the “grab their attention effect,” your marketing efforts are all for naught. Examine these domain names advertising divorce lawyers: GeraldHMillerlaw.com, WeinsteinerLawOffices.com and Jeannamatherson.com. Now in contrast look at: Divorcecourtattorneys.com. Which domain are you likely to remember in 3 to 6 seconds? The answer to that question is a no brainer.

3. A Brandable Domain Name Increases Web Traffic

Brandable domain names have a distinct advantage in that they receive traffic through direct type-in traffic. That’s when a surfer usually guessing, types a domain name directly into their browser without the assistance of any search engine, link or referrals.

4. Brandable Domain Names Leaves an Immediate Impression

When you hear or see them, they make an instant mark on you psyche. A name such as www.Fabulouslawns.com has a ring to it. Your domain name should stand out and shine for maximum impact.

5. A Brandable Domain Name Establishes Credibility

You lose a degree of credibility when your e-mail business contact info is myname@yahoo.com versus myname@Taxrefundexperts.com. Using your domain name in your e-mail contact information gives you a professional edge.

6. A Brandable Domain Name Becomes Valuable Virtual Real Estate

Domain names are investments; there are domain names with no value and then there are high value domain names. For instance, in January of 2008, Spicy.com sold for $81,000, ForexInvestor.com sold for $14,706 and HotVOIP.com sold for $5,988. Selecting the right domain name is like purchasing a house with built in equity; you just hit the mother lode!

7. A Brandable Domain Name Improves Your Internet Visibility

Without web traffic, your Internet based business dreams will quickly unravel into a disappointing nightmare. There is nothing worse than having a domain name that people glance over and forget when they read it or hear about it. The right domain name helps web surfers and potential customers easily find you; therefore choose your domain name wisely.